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About the company

ARL is the largest manufacturer of AC Pressure Pipes in North India and has to its credit the first ever Asbestos Cement Sheet plant in Rajasthan. Considering the vast need of housing and associated infrastructure like Schools, Universities, Hospitals etc, ARL has set-up the first project for manufacturing and distribution of Autoclaved Aerated Concrete (AAC) Blocks in Jaipur, Rajasthan under the brand name of ‘AEROTUFF’. The blocks are harbinger of a revolution in the building industry in India and are a high quality replacement of the red clay bricks. These blocks are in line with the present day needs and Rajasthan government’s vision of Sustained and environment friendly development.

 

Brief:

We got the mandate of corporate and brand identity development of ARL Infratech Ltd which is the largest manufacturer of AC Pressure Pipes in North India and has to its credit the first-ever Asbestos Cement Sheet plant in Rajasthan.

The mandate was primarily for their roofing sheet umbrella brand Ankur. Under the brand Ankur we had to recreate the brand identity of their existing brand i.e. Ankur cement fibre sheets and create new brand identities for Ankur Spectra and Ankur Mahashakti, there brands for color roofing sheets and GLC sheets respectively.

 

Approach:

Once the brands developed we produced their corporate communication and corporate identity including marketing collaterals, retail branding architecture, exhibition and mela branding, there conference and event templates, corporate gifts, stationeries etc.

We developed their brand mascot i.e. Roofing-Superhero for their roofing sheet products to convey brand features and its core strengths and values to its stakeholders including customers, employees, dealers, government etc. Brand mascot played a great role in communicating human feelings on different occasions to connect with the stakeholders with different mood settings.

All their communication whether on ATL, BTL or digital media similar identity is followed for a high brand recall and stickiness with the brand.

 

Logo Design:

 

Mascot Design:

 

 

Wall Painting:

 

 

Leaflet design:

 

 

Poster:

 

 

ARL Paper Ads:

 

 

Social Media Posts:

 

 

Mela Look:

 

Goa conference:

 

 

Carpenter meet:

 

 

PocketBook Design:

 

 

Sales and Dealer VC:

 

 

A5 Front and Back Printing:

 

 

Holi Box Design:

 

Video and GIF Content:

 

 

Engagement:

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