Anganwadi is a type of rural child care center in India. The Indian Government started them in 1975 as part of the Integrated Child Development
Introduction There is a massive opportunity for the brands to connect rural retailers and rural customers as 70% of human settlements belong to rural whereas
Rural markets in India have grown in importance in recent years as economic progress has resulted in a significant increase in the purchasing power of
1. What is Rural Marketing in India? Rural marketing is a combination of a well-developed product, fair pricing, proper placement, and adequate awareness above all
Rural advertising has always been an effective strategy for attracting large groups of people in rural India, and it will continue to be so in
You have a general understanding of your rural target audience’s needs. But, can a general idea help you win over your rural target audience and
Consumers in India now significantly impact income development, consumption aspirations, and changes in positive attitudes and social status across the income spectrum, particularly in rural
Who doesn’t love a simple, accessible, and appealing marketing method? After all, your business objectives keep you going all day in a business, so it
Do you wish to entice your rural target audiences to interact with you and garner your customers’ loyalty? Developing marketing strategies for rural communication in
The Indian rural market, with its vast size and diverse demand base, presents businesses with a plethora of attractive prospects. After all, out of 140
Over the years, the Indian government has introduced several schemes for rural India and rural marketing in India that have helped transform the lives of rural people and contributed to the country’s economy.
This list includes startups rooted in rural India, ranging from a variety of fields, including agritech, social innovation, and environmental sustainability. Impact on underprivileged populations, social innovation, and a startup mentality of scalability was some selection criteria.
At the peak of the digital revolution, social media platforms, digital marketing services and mobile apps have expanded the reachability and connectivity manifold.
The 21st century of India opened a new era of industrialization, globalization and liberalization. Key scientific innovation and discoveries led India to new heights; the multinational corporations (MNC’s) expanded their territory with an opportunistic view.
With the Government and marketers both going gung-ho about Digital India, mobile apps targeting rural India are flooding in at a rapid pace. This is
On the whole, the Indian market scenario shows that marketers have not come out with very diverse and innovative rural marketing strategies for rural markets.
In the age of Internet age and social media, farming is no longer learnt solely by traditional methods. Farmers have actively started using social media
While most of the spotlight related to internet usage to date was on urban users, rural areas being center to two-third of India’s overall population
With Corona hitting the world physically, mentally, economically, governments of every country are trying to bring back the normal days. India has always taken the
We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc.
India is predominantly a Rural Economy since, the rural population stands at 833 million, constituting almost 68% of the total population. Showing a growth of
India has been the largest and swiftest growing economy across the globe. But most of the consumer companies till the year 2005 were more focusing
Modern research analysts believe that by 2025, India will experience a digital explosion and that half of the users of the mobile network will be
The centres like Anganwadi, Asha, and SHGs, play a significant role in providing primary care in rural areas. The Anganwadi scheme was started by the
Change is the only constant, and you must have heard this proverb probably 100 times. What difference are we talking about here? The entire focus
The introduction of 4G at cheaper prices has given a boost to the use of mobile internet to an unconditional level. E-commerce is the trend
Rural development has been a fundamental part of our life since ancient times. Our ancestors have accepted it as a way of existence and practice.
Rural India is an immense marketplace that is altering swiftly, and marketers are required to understand how to reach out to them. They can be
Around 70 percent of DTH connections in India come from rural and small towns. If we consider numbers out of 13.2 million DTH subscribers, more
India, with ever-increasing online penetration, already has more than 313 million Facebook users. The amount of Twitter users in our country is around 34+ million
More than half the global population is using the Internet. Both China and India are the leading countries with maximum users online followed by the
In the past 5 years, rural India has seen a 33 %boost in the number of internet users. For urban India, the increase was around
India has been primarily an agricultural nation for centuries. For the rural population, agriculture and related activities remain of the highest priority. After all, 66%
What is the content localization? Content localization is a cultural translation that not only communicates in the language of your targeted customers but also comprehends
What is IVRS? Interactive voice response (IVRS) is a technology that allows a computer to interact with humans through voice telephone input and touch-tone keypad selection,
Rural marketing in India is not everyone’s cup of tea, the urban and rural disconnect often hampers the brand’s ability to expand their consumer base.
PM Modi Brings New Hope For Rural India Modi’s resounding victory in the Lok Sabha elections has brought new hopes for rural India. The economic
There are many guidelines out there that clear the path for a rural marketing agency, often putting up warning signs wherever required and even giving
What is IVR? IVR or Interactive voice response is a technology that allows a conversation to be held with a machine through the use of
It has always been a daunting task for most of the marketers to communicate rightly about its product features and merits to its target audiences
Rise In Internet Users In Rural India A Call For Mobile Marketing Strategy Due to increase in use of mobile devices in rural India. India
Internet’s Rising Growth Influencing Online Rural Shopping The internet is increasingly playing a pervasive factor in India’s commerce, and its influence is bound to expand
Countless headlines have been dedicated to the growth in rural markets and its potential; brands are warned against ignoring Rural India while the government rolls
Few terms that need to be explained for us to comprehend the title of this article are a Brand recall and brand awareness. Brand Recall It
India is a secular state with vast regional differences and that means that the type of audience will differ from place to place. The difference
The use of retail outlets to spread awareness about the product and services by the company is termed as retail marketing. Retail marketing is one
The allure of familiarity beats the monotony of the famed. We connect to content that is surrounded with local references instantly and often reacts promptly
There are two types of plans, one that was and one that becomes. Naturally, the latter is the one that comes together as a result
In the time we are living in, information is money and money is power. The same can be applied to a business; lead generation has
Rural marketing is known to create opportunities for innovation in product promotion and branding, this may be the result of the hardships faced by rural
Organizations often put a lot of thought into the selection of an appropriate marketing strategy that runs in parallel lanes with their overall objectives. The
The core of service industry depends upon the quality offerings and the satisfaction provided to the customers. Since, the marketing is a creative field, calculating
If a marketing guide was drafted, it would turn out to be a futile activity because the aura that surrounds a lesson in theory often
Whatever activity you undertake is executed well with a list of do’s and don’ts because it forms a loose boundary around the formations which is
The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline. – CyriacRoeding (Angel Investor in many
“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” – Dr.
Over the years, retail consulting firms have paved the path for innovation, creativity and hard work. There are various ways to promote a product and
“Without data, you are just another person with an opinion”- W. Edwards Deming The Big Data Scare Big data is a set of a large
Selecting a rural marketing agency to work with can be a challenging job because you have to find synergy through different working styles and approaches.
[vc_row css=”.vc_custom_1487061666430{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column width=”1/1″][vc_column_text] Higher Brand Recall is a tricky concept and a rather difficult goal to achieve, the best bet is
[vc_row el_class=”service-content home-services simhasth-offers cases-detail-right” css=”.vc_custom_1486720970934{margin-bottom: 60px !important;padding-top: 60px !important;}”][vc_column width=”1/1″][vc_column_text]Union budget was announced on 1st February 2017 and the country held its breath wishing
It is universal, the need for change and the advent of it. The same goes for rural India, revolution is here and looks like it is here to stay.
On July 15th 2015, Prime Minister Narendra Modi launched this campaign with hopes of being able to impart various skill sets amongst at least 40 crore Indians by year 2022.
Our Prime Minister Mr. Narendra Modi has stuck by Gandhi Ji’s philosophy in most areas including rural India, his constantly voicing support for rural development was brought to life through schemes that the government has introduced and implemented under his reign.
One of the most important factors influencing the campaign and its success is the reach it can muster but when marketers place their reliance on specific regions and urban geographical limits,
Once upon a time, there was a little boy named Ramkrishna Yadav who found sculptures interesting so he went on a long journey to old gurukuls in and around Haryana.
Torture the data, and it will confess to anything”- Ronald Coase
We have all heard the era’s favorite notion of information being money but have we ever wondered how this actually transforms
The start of a new government usually indicates beginning of new policies and paves the way for better agendas and economic reforms.
Rural marketing agencies have found surprisingly innovative ways to promote the product and build a brand under the pressure of unpredictable audiences and crowd of similar or competitive products.
In order to supplement the efforts to digitalize rural India, the government had introduced CSCs.
Any great campaign starts with a raw idea that needs transformation that comes from curation done by experienced and creative hands.
Big data is nothing but a set of large data that can be broken down as per requirement to yield useful results in order to study trends or patterns.
Companies spend a sum ranging from 7% to 11% of their revenue annually on marketing efforts and while this might seem like a decent amount to some while others would call this risky.
The great author chose to phrase it in such a manner that the focus is on the importance of organizing and taking action.
The flea markets people so often enjoy in urban areas these days were adopted from their rural counterpart and famous cousin- Haat.
Essentially, a bioscope is a movie camera belonging to the earlier era, when digitalization was not so common and widespread. It is often referred to as a travelling movie theatre due to the system involved.
When we hear the word Mela, we are often plagued with the images of villagers naively concentrating their resources on games and food while a group of dancers magically attain synchronization in the crowd.
While we advocate the benefits of adopting digital marketing and aiming our resources towards using the effective method is promotion,
Cinema can be explained as a 360 degree marketing environment, where placement opportunities are numerous.
India is known to have the largest youth population in the world, as of 2014, 1.8 billion people in India were aged between 10 to 24 years, this comprises of 28% of the total Indian population.
Around 70 % of Indian population resides in small towns and rural areas and about 49% of them belong to the youth group.
The primary purpose of marketing and advertising, doesn’t matter through what medium executed is promotion of the product and improving awareness of the brand.
Everyone is always talking about how difficult it is to devise a rural marketing campaign but let us talk about what makes this process easier and much more effective.
Marketing campaign is a set of activities specifically designed to promote a product or a service through use of several media channels, the scope of such campaigns go beyond advertising and spreads through other alternatives such as word of mouth.
Often, rural markets have presented a challenge, the lack of understanding has added to the grief and led to the birth of many fables.
Once upon a time, in a land far away there lived a marketer who wanted to help companies build their brands.
Experts keep talking about the blurring lines between the rural and urban boundaries but they still face troubles implementing similar campaigns in these two areas.
Dhaba is a road side food stall, mostly catering to the travelers of highways all across India.
Experiential marketing or Below the Line (BTL) Marketing is a strategy used for advertising wherein advertisers opt for a more eccentric approach over the traditional mediums such as radio, television, film, billboards etc.
The most ancient symbolism relates darkness to evil, translated in the modern day tales as the absence of light.
Hedging against the risk of an uncertain loss is called insurance, in layman’s language it is protecting yourself from potential damage.
“Rs.17, 000/- crore allocated for irrigation” and the nation rejoiced for its rural counterpart.
Changes come more often and faster as the world grows more and more accustomed to internet.
After the recent success of the E-commerce giants such as Flipkart, Amazon etc.,
Below the Line (BTL) marketing refers to use of new age advertising solutions that are used with the intention of creating a closer relationship with the customers.
Living in 2016 has its own perks, one of it being the comfort to be expected in running the most menial of errands, for example shopping.
The government has time and again proven through policy and action that Rural India has its attention.
Often when people talk about Kumbh Mela, we picture lakhs of priests and believers taking a dive in the holy water to find the elixir to eternal life.
Agriculture produce selling markets or Mandis as we call them in India are an effective touch point to target the farmers.
The Mandis these days have become a year round phenomenon, unlike previously, when they used to witness the crowds only after the farming season.
The struggle of star brands from MNC giants in Indian economy is a proof of the rise of regional brands in the country. Regional brands, in their respective categories, are giving a head on competition to the giants.
If there is one industry in India that is observing intense localization activity and expansion, it is multimedia. It began with dubbing, voice-over, and subtitling
A large number of fragmented holdings characterize Indian agriculture. About 80 percent to 85 percent of these holdings belong to small farmers. As being highly
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.
