In particular, digital marketing can be a business lifeline when effective and efficient. Most companies now realize they can’t compete in the rapidly changing digital
Tracking your marketing campaign conversions can assist you in developing more effective marketing strategies, increasing your content marketing efficiency, or better understanding your viewers’ behavior
In today’s highly digitized and competitive marketplace, digital marketing services for small businesses is essential. However, most small business owners do not have enough time
The field of digital marketing is ever-expanding! Given that there are currently over 4.6 billion people online, it’s natural to wonder how to improve your
No business owner or marketer wants their money, time, and efforts to be squandered due to haphazard digital marketing methods that produce subpar quarterly financial
Are you seeking the best approach to incorporate digital marketing into your business, or do you think your current strategy needs a boost? If so,
In this digital age, owning a business can be quite advantageous if entrepreneurs and marketers maximize social media’s potential. A well-thought-out plan is beneficial if
Everyone wants to see their business succeed, and hiring digital marketing services in India appears to be a simple decision. The tricky part is determining
How about your business reaching more potential customers, retaining existing customers, and increasing sales? We mean that digital marketing has become one of the most
According to Inc42 Plus ‘The State Of Indian Startup Ecosystem Report 2021‘, India is home to 38,815 active startups. Many startups are attempting to establish
Who doesn’t love to highlight their achievements and ignore everything else? But will this approach be as good as it’s today or for the short
Do you want to learn some quick and easy digital marketing hacks that will save you time and effort? Then, keep in mind that not
In today’s digital world, various digital marketing strategies provide businesses with an overwhelming amount of benefits. However, millions of other businesses online compete for customers’
What if you can gather detailed information on potential and existing competitors? Competitor Analysis is like getting into the shoes of competitors to gather all
Who doesn’t want to take off with next-level digital marketing? If you’re serious about your digital marketing strategy, we believe none of you would say
With the Government and marketers both going gung-ho about Digital India, mobile apps targeting rural India are flooding in at a rapid pace. This is
On the whole, the Indian market scenario shows that marketers have not come out with very diverse and innovative rural marketing strategies for rural markets.
The total number of online users has increased over the years in both rural and urban areas across India. This is forecasted to cross the 639
In this era of paperless communication, advertising, marketing, branding all need spiking strategies. As per the statistics, there are around 4.54 billion Active Internet Users
We have seen lockdown’s 1st phase and now we are going through its 2nd version where its also not predictable and foreseeable how prolonging this lockdown would
Where other technologies have almost reached their peak, voice-based techniques are in its early times. Brands with an awareness of digital marketing trends have already
The USA technology giant, Google reported that after English, now Hindi is the second most utilized language on its AI-powered Google Assistant. Following it, the
Earlier social media platforms were used for the sole purpose of social interaction and e-tail platform to cater to our shopping needs. However today due
In the business world, nothing is more challenging than marketing your startup and small business in a hope to grow big.If you are not prepared
In a fast paced life of digitalization where most of the things are changing so rapidly, we being marketer become restless and want to do
We know the fatality of AIDS and take precautions to keep the distance but most of the marketers are affected by IADS (In-adequate Digital Marketing Syndrome) which
With the digital age in its full bloom, the world has become smaller than it ever was. There are multiple innovative ways of communication like videos
No matter, how high the technological flag flies, there is always going to be worth in the on ground implementation. The arguments about dark areas
There is a lot that is said about first impressions and very less about how to make them lasting. In the world of excess, companies
If you try to sell a lock without a key, you are destined to fail. Similarly, trying to sell a product without providing its use
As the digital world is developing and intensifying, the significance of having a presence on it is becoming that much more vital. As time has
Content Curation forms faith and trustworthiness for your brand as it keeps customers up-to-date. It is the deliberate, thoughtful categorization and re-publication of content inside
Given the importance of digital marketing, it is safe to say that selecting a digital marketing is vital to the success of the business. The
In a fast paced life of digitalization where most of the things are changing so rapidly, we being marketer become restless and want to do
Answer these 4 quick questions and you’d know if your in-house marketing team is well-suited for digital marketing. #1 Do you have the resources to
When making purchasing decisions, consumers rely on emotions rather than information. We think we make purchasing decisions rationally, but the fact is we make decisions
Not all digital marketing agencies are created equal – sales model, services, fee structure; comparing them becomes a tricky process. The difference between success and
Without a digital strategy in place, you don’t have defined goals to drive your business online. The best deals are online and that’s where the
We are living in a highly competitive era where digital marketing is rapidly evolving. In order to be successful in such a time as this,
The business scenario in the 21st Century is transforming at an alarming rate. New technologies have revolutionized the digital trends in business . But it
It is a well-settled fact that in the absence of a robust and optimal digital presence, it will be an utterly impossible task for businesses
Digital marketing is an intelligent and smart tool to invest for expanding your business; however, a lot of people look at it as an expense.
Everybody has a dream. Without dreams, there is no reality! Someone has rightly said, “The future belongs to those who believe in the beauty of
Strategic Digital Marketing is the new-age tool to attract and maximize eyeballs and footfalls as well as to create conversions and engagements. Any strategy proves
The magic of social media marketing needs no prelude nor does the reality of legit businesses that are being born out of the union of
The golden rule in marketing is to walk in the target audience’s shoes and understand their preferences, expectations from the product and loyalty constraints. If
Key individuals are identified, ranked according to the significance of influence and marketing activities are planned around the field of their influence in order to
Strategic Digital Marketing – What is it? Every organization has business goals and plans and strategies to grow. Right alignment with these business objectives and
Nowadays, businesses have already started going digital as they own a dynamic website, have themselves found on the Google maps and regularly post on social
A creative brief is a short, composed archive utilized by project managers and imaginative experts to control the improvement of inventive materials (e.g. dramatization, film,
Have you ever been irritated by an ad on a website where you wanted to read the content, but eventually you abandoned the page and
In the business world, nothing is more challenging than marketing your small business in a hope to grow big, if you are not prepared with
When it comes to a long-term digital marketing plan, there are many nuances to consider. Firstly, you will have to make the definition of Social
Every time you use Google Search Engine to for market research or to explore possible ideas, it validates the belief that digital brand marketing is
With more than 3,424,900,000 people using the internet every day, we now have almost 90% of people who have been using different online mediums to make a
Gone are the days of one-size-fits-all kind of emails.With digital media evolving on a daily basis,people want to avail personalized services. Modern consumers on digital
What is a buyer’s persona? More or less, a buyer persona is a profile that speaks to your optimal customer. By making your own particular
With the ever-increasing acceptance of digital media among the people worldwide, more and more organizations are accepting digital marketing leaving behind the traditional marketing mediums.
A retainer is understood as a fixed payment made for a set of services to be provided during a predetermined period of time, the terms
In theory, marketing can seem pretty simple, but in reality, every marketer knows that underestimating the process can be a big mistake. It needs constant
As the digital work develops and intensifies, the significance of a website is becoming known to people. It can be summarized as a page on
Small businesses usually become the victims of unplanned marketing strategies. They are very often charged with the harsh reality of simply keeping the lights on. Marketing
Digital Marketing a new age concept has created success stories.But also raised questions in the mind of marketers.It is important to clarify the same to
The game of chess can teach you many lessons but the most intriguing one can be learned through close observation of the King and Queen’s
People believe that change is inevitable but they often forget that this makes learning an endless pursuit.As more and more strategic digital agencies are speaking up about the perils of the digital age, they are also speaking about the allowances of it.
A business, in order to be successful should also be timeless. It should be flexible to adjust as per the waves of change and not get washed away with their arrival.
Start-ups are all the rage these days, entrepreneurs as young as 13 showing up on the hemisphere with mind blowing ideas has become commonplace. India is currently ranked third, close below China in the number of start-ups that were born in the country.
Every month there are several brands popping up on the market and several locking the gates, the erraticism in the pattern is noteworthy. Why is it though that few names stick better than another?
If you are a needle, how will you ensure that people find you in a haystack?
This is exactly how a marketer feels when faced with the dilemma of making a business shine brightest in today’s market. With descend of the modern times, the competition has not just intensified, but also multiplied in quantum.
Torture the data, and it will confess to anything”- Ronald Coase
We have all heard the era’s favorite notion of information being money but have we ever wondered how this actually transforms
Big data is nothing but a set of large data that can be broken down as per requirement to yield useful results in order to study trends or patterns.
All you ever hear these days is about social media frenzy but what is the meaning of social media
Any strategy proves to be effective only when it can be optimally utilized to achieve the objectives set out while drafting the same.
Wikipedia says, “Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites.”
Marketers are always on the lookout to find a way that would assist them in coming up with a stronger front which has become a necessity to keep up with the ever-evolving environment.
As technology continues to be an intimate part of our daily routines, its role in brand building has become critical.
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.
