Comparing digital marketing companies can be challenging because not all are equal in sales models, services, and cost structures. Two factors will significantly influence your
It can be a challenging task when hiring a rural marketing agency to collaborate with because you need to discover harmony among various working methods
Although Anganwadis, ASHAs, and SHGs aren’t directly involved in rural marketing campaigns, they can be essential in supporting and amplifying activities in rural areas. Marketers can reach their target audiences more successfully in rural areas by utilizing these already-existing networks. You can learn how these rural care centers can assist you from this blog. Primary healthcare in rural areas is provided mainly by organizations like Anganwadis, Ashas, and SHGs. In 1975,
Having precise and attainable digital marketing goals is crucial, regardless of whether your objective is to increase online visibility, increase website traffic, optimize conversion rates,
It is important to know the do’s and don’ts of successful advertising campaign planning for the rural market to reach and engage with the rural
We can all agree that creative branding agencies are a breed worth investing time and money in. However, it gets a lot of delays because
Businesses and marketers can benefit from puppet shows. If done correctly, this one of the most effective rural marketing strategies can help them build a
In particular, digital marketing can be a business lifeline when effective and efficient. Most companies now realize they can’t compete in the rapidly changing digital
Tracking your marketing campaign conversions can assist you in developing more effective marketing strategies, increasing your content marketing efficiency, or better understanding your viewers’ behavior
Today is the age of smartphones, and mobile marketing and advertising are the new norms for businesses worldwide. Everyone wants to know what the hottest
INTRODUCTION Farmers’ producer organization has been an emerging platform to safeguard and promote the farmers’ potential and products. Being a legal entity, it provides and
A trained female community health worker is an Accredited Social Health Activist (ASHA). The ASHA, chosen from the community and held accountable to it, are
Anganwadi is a type of rural child care center in India. The Indian Government started them in 1975 as part of the Integrated Child Development
Introduction There is a massive opportunity for the brands to connect rural retailers and rural customers as 70% of human settlements belong to rural whereas
Rural markets in India have grown in importance in recent years as economic progress has resulted in a significant increase in the purchasing power of
In today’s highly digitized and competitive marketplace, digital marketing services for small businesses is essential. However, most small business owners do not have enough time
Is the number of people using your app decreasing? Are you losing customers on a regular basis? If so, you should personalize a mobile app.
Are you looking for ways to leave a lasting impression of your brand on the minds of your target audience for a specific reason, such
The field of digital marketing is ever-expanding! Given that there are currently over 4.6 billion people online, it’s natural to wonder how to improve your
1. What is Rural Marketing in India? Rural marketing is a combination of a well-developed product, fair pricing, proper placement, and adequate awareness above all
Rural advertising has always been an effective strategy for attracting large groups of people in rural India, and it will continue to be so in
Anyone, at any time, can sell products and services. On the other hand, creating a relevant and compelling brand is a difficult task. Most importantly,
How do you make the most of mobile technology? Are you providing consumers with content tailored to their interests, needs, and location? If not, why
No business owner or marketer wants their money, time, and efforts to be squandered due to haphazard digital marketing methods that produce subpar quarterly financial
You have a general understanding of your rural target audience’s needs. But, can a general idea help you win over your rural target audience and
Your app may have taken a significant amount of time and effort to address market demand and benefit from it. Alternatively, it could be a
A powerful visual brand identity is a force to be reckoned with. It may assist you in standing out in a crowded market, explaining who
Consumers in India now significantly impact income development, consumption aspirations, and changes in positive attitudes and social status across the income spectrum, particularly in rural
Are you seeking the best approach to incorporate digital marketing into your business, or do you think your current strategy needs a boost? If so,
In this digital age, owning a business can be quite advantageous if entrepreneurs and marketers maximize social media’s potential. A well-thought-out plan is beneficial if
Stories have been with us for decades, evolving in lockstep with the human race. There’s no denying that stories have an inexhaustible ability to influence
The mobile era has already begun, and mobile marketing in India is the way of the future. Start implementing mobile marketing strategies if you haven’t
Every brand’s ultimate goal is to be at the forefront of consumers’ minds whenever they think of a product category. Brand recall in customers’ minds
Everyone wants to see their business succeed, and hiring digital marketing services in India appears to be a simple decision. The tricky part is determining
Startups are emerging day by day and are willing to stand out. Reaching specific leads is more sensible for startups, and, of course, who wouldn’t
Who doesn’t love a simple, accessible, and appealing marketing method? After all, your business objectives keep you going all day in a business, so it
How about your business reaching more potential customers, retaining existing customers, and increasing sales? We mean that digital marketing has become one of the most
The harsh reality of today’s business environment is that it is intensely competitive. The only way to survive and differentiate yourself from your competition is
Are you looking for strategies to build your business with the support of highly trained agencies or companies that provide mobile marketing consulting services? Entrusting
According to Inc42 Plus ‘The State Of Indian Startup Ecosystem Report 2021‘, India is home to 38,815 active startups. Many startups are attempting to establish
Who doesn’t love to highlight their achievements and ignore everything else? But will this approach be as good as it’s today or for the short
Would you buy a company’s goods or services if you had no idea what to expect? The overwhelming majority of people will say “no.” Because
Do you want to learn some quick and easy digital marketing hacks that will save you time and effort? Then, keep in mind that not
Can you recall a time when you didn’t have your smartphone in your hand in the last few months? Most likely not. We mean to
A solid first impression can do wonders for your brand. But did you know that a strong brand voice can help you make a lasting
In today’s digital world, various digital marketing strategies provide businesses with an overwhelming amount of benefits. However, millions of other businesses online compete for customers’
Years of consistent and positive communication with audiences foster a sense of reliability, which eventually creates brand identity. But do you know who you are,
What if you can gather detailed information on potential and existing competitors? Competitor Analysis is like getting into the shoes of competitors to gather all
With the launch of their brand products or services, everyone wants to make a splash in the market. When a brand becomes more well-known, its
Do you wish to entice your rural target audiences to interact with you and garner your customers’ loyalty? Developing marketing strategies for rural communication in
Who doesn’t want to take off with next-level digital marketing? If you’re serious about your digital marketing strategy, we believe none of you would say
Strategic thinking combined with exceptional creativity can work wonders when aligned with your business goals. Isn’t that right? So, how about contacting a brand communications
Rural marketing is a type of marketing in which activities are designed to meet people’s needs and desires in rural areas. Marketing agricultural products, items
Do you ever wonder why failures keep entering your room despite putting in a lot of effort to make your digital marketing strategies work? If
Creating a great brand does not have to be complicated; however, it will take time and effort to push the boundaries of your business and
As a savvy businessperson, you’re already aware of the vast potential of India’s rural market. Times have changed, and the rural marketplace is no longer
The Indian rural market, with its vast size and diverse demand base, presents businesses with a plethora of attractive prospects. After all, out of 140
Robust digital marketing is becoming more important than ever. As technology advances, it will continue to seep into every nook and crevice of business decision-making
We can all agree that brand marketing agencies are certainly the breed where it is worthwhile to spend time and resources. However, it is a
A. Introduction FPOs with member-based memberships have a track record of successfully addressing a variety of difficulties that farmers, particularly small producers, face today. FPO
Introduction Marketing is the process through which consumers’ requirements and wishes are identified and then applied for preparing that particular product or service, taking into
Introduction: The empowerment of women is crucial for the development of the country. Women empowerment is a process in which women challenge the existing norms
Over the years, the Indian government has introduced several schemes for rural India and rural marketing in India that have helped transform the lives of rural people and contributed to the country’s economy.
This list includes startups rooted in rural India, ranging from a variety of fields, including agritech, social innovation, and environmental sustainability. Impact on underprivileged populations, social innovation, and a startup mentality of scalability was some selection criteria.
At the peak of the digital revolution, social media platforms, digital marketing services and mobile apps have expanded the reachability and connectivity manifold.
The 21st century of India opened a new era of industrialization, globalization and liberalization. Key scientific innovation and discoveries led India to new heights; the multinational corporations (MNC’s) expanded their territory with an opportunistic view.
With the Government and marketers both going gung-ho about Digital India, mobile apps targeting rural India are flooding in at a rapid pace. This is
On the whole, the Indian market scenario shows that marketers have not come out with very diverse and innovative rural marketing strategies for rural markets.
The total number of online users has increased over the years in both rural and urban areas across India. This is forecasted to cross the 639
In the age of Internet age and social media, farming is no longer learnt solely by traditional methods. Farmers have actively started using social media
While most of the spotlight related to internet usage to date was on urban users, rural areas being center to two-third of India’s overall population
With Corona hitting the world physically, mentally, economically, governments of every country are trying to bring back the normal days. India has always taken the
We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc.
India is predominantly a Rural Economy since, the rural population stands at 833 million, constituting almost 68% of the total population. Showing a growth of
In this era of paperless communication, advertising, marketing, branding all need spiking strategies. As per the statistics, there are around 4.54 billion Active Internet Users
We have seen lockdown’s 1st phase and now we are going through its 2nd version where its also not predictable and foreseeable how prolonging this lockdown would
India has been the largest and swiftest growing economy across the globe. But most of the consumer companies till the year 2005 were more focusing
Modern research analysts believe that by 2025, India will experience a digital explosion and that half of the users of the mobile network will be
The centres like Anganwadi, Asha, and SHGs, play a significant role in providing primary care in rural areas. The Anganwadi scheme was started by the
Change is the only constant, and you must have heard this proverb probably 100 times. What difference are we talking about here? The entire focus
The introduction of 4G at cheaper prices has given a boost to the use of mobile internet to an unconditional level. E-commerce is the trend
Where other technologies have almost reached their peak, voice-based techniques are in its early times. Brands with an awareness of digital marketing trends have already
Rural development has been a fundamental part of our life since ancient times. Our ancestors have accepted it as a way of existence and practice.
Rural India is an immense marketplace that is altering swiftly, and marketers are required to understand how to reach out to them. They can be
Around 70 percent of DTH connections in India come from rural and small towns. If we consider numbers out of 13.2 million DTH subscribers, more
India, with ever-increasing online penetration, already has more than 313 million Facebook users. The amount of Twitter users in our country is around 34+ million
More than half the global population is using the Internet. Both China and India are the leading countries with maximum users online followed by the
The USA technology giant, Google reported that after English, now Hindi is the second most utilized language on its AI-powered Google Assistant. Following it, the
In the past 5 years, rural India has seen a 33 %boost in the number of internet users. For urban India, the increase was around
India has been primarily an agricultural nation for centuries. For the rural population, agriculture and related activities remain of the highest priority. After all, 66%
What is the content localization? Content localization is a cultural translation that not only communicates in the language of your targeted customers but also comprehends
Earlier social media platforms were used for the sole purpose of social interaction and e-tail platform to cater to our shopping needs. However today due
In the business world, nothing is more challenging than marketing your startup and small business in a hope to grow big.If you are not prepared
In a fast paced life of digitalization where most of the things are changing so rapidly, we being marketer become restless and want to do
What is IVRS? Interactive voice response (IVRS) is a technology that allows a computer to interact with humans through voice telephone input and touch-tone keypad selection,
Rural marketing in India is not everyone’s cup of tea, the urban and rural disconnect often hampers the brand’s ability to expand their consumer base.
PM Modi Brings New Hope For Rural India Modi’s resounding victory in the Lok Sabha elections has brought new hopes for rural India. The economic
We know the fatality of AIDS and take precautions to keep the distance but most of the marketers are affected by IADS (In-adequate Digital Marketing Syndrome) which
There are many guidelines out there that clear the path for a rural marketing agency, often putting up warning signs wherever required and even giving
What is IVR? IVR or Interactive voice response is a technology that allows a conversation to be held with a machine through the use of
With the digital age in its full bloom, the world has become smaller than it ever was. There are multiple innovative ways of communication like videos
No matter, how high the technological flag flies, there is always going to be worth in the on ground implementation. The arguments about dark areas
There is a lot that is said about first impressions and very less about how to make them lasting. In the world of excess, companies
If you try to sell a lock without a key, you are destined to fail. Similarly, trying to sell a product without providing its use
As the digital world is developing and intensifying, the significance of having a presence on it is becoming that much more vital. As time has
Content Curation forms faith and trustworthiness for your brand as it keeps customers up-to-date. It is the deliberate, thoughtful categorization and re-publication of content inside
Given the importance of digital marketing, it is safe to say that selecting a digital marketing is vital to the success of the business. The
It has always been a daunting task for most of the marketers to communicate rightly about its product features and merits to its target audiences
In a fast paced life of digitalization where most of the things are changing so rapidly, we being marketer become restless and want to do
Answer these 4 quick questions and you’d know if your in-house marketing team is well-suited for digital marketing. #1 Do you have the resources to
Rise In Internet Users In Rural India A Call For Mobile Marketing Strategy Due to increase in use of mobile devices in rural India. India
When making purchasing decisions, consumers rely on emotions rather than information. We think we make purchasing decisions rationally, but the fact is we make decisions
Internet’s Rising Growth Influencing Online Rural Shopping The internet is increasingly playing a pervasive factor in India’s commerce, and its influence is bound to expand
Not all digital marketing agencies are created equal – sales model, services, fee structure; comparing them becomes a tricky process. The difference between success and
Without a digital strategy in place, you don’t have defined goals to drive your business online. The best deals are online and that’s where the
We are living in a highly competitive era where digital marketing is rapidly evolving. In order to be successful in such a time as this,
The business scenario in the 21st Century is transforming at an alarming rate. New technologies have revolutionized the digital trends in business . But it
It is a well-settled fact that in the absence of a robust and optimal digital presence, it will be an utterly impossible task for businesses
Digital marketing is an intelligent and smart tool to invest for expanding your business; however, a lot of people look at it as an expense.
Everybody has a dream. Without dreams, there is no reality! Someone has rightly said, “The future belongs to those who believe in the beauty of
Strategic Digital Marketing is the new-age tool to attract and maximize eyeballs and footfalls as well as to create conversions and engagements. Any strategy proves
The magic of social media marketing needs no prelude nor does the reality of legit businesses that are being born out of the union of
The golden rule in marketing is to walk in the target audience’s shoes and understand their preferences, expectations from the product and loyalty constraints. If
Key individuals are identified, ranked according to the significance of influence and marketing activities are planned around the field of their influence in order to
Strategic Digital Marketing – What is it? Every organization has business goals and plans and strategies to grow. Right alignment with these business objectives and
Nowadays, businesses have already started going digital as they own a dynamic website, have themselves found on the Google maps and regularly post on social
When it comes to a long-term digital marketing plan, there are many nuances to consider. Firstly, you will have to make the definition of Social
Every time you use Google Search Engine to for market research or to explore possible ideas, it validates the belief that digital brand marketing is
With more than 3,424,900,000 people using the internet every day, we now have almost 90% of people who have been using different online mediums to make a
Gone are the days of one-size-fits-all kind of emails.With digital media evolving on a daily basis,people want to avail personalized services. Modern consumers on digital
What is a buyer’s persona? More or less, a buyer persona is a profile that speaks to your optimal customer. By making your own particular
A creative brief is a short, composed archive utilized by project managers and imaginative experts to control the improvement of inventive materials (e.g. dramatization, film,
Have you ever been irritated by an ad on a website where you wanted to read the content, but eventually you abandoned the page and
In the business world, nothing is more challenging than marketing your small business in a hope to grow big, if you are not prepared with
With the ever-increasing acceptance of digital media among the people worldwide, more and more organizations are accepting digital marketing leaving behind the traditional marketing mediums.
A retainer is understood as a fixed payment made for a set of services to be provided during a predetermined period of time, the terms
As the digital work develops and intensifies, the significance of a website is becoming known to people. It can be summarized as a page on
Countless headlines have been dedicated to the growth in rural markets and its potential; brands are warned against ignoring Rural India while the government rolls
Few terms that need to be explained for us to comprehend the title of this article are a Brand recall and brand awareness. Brand Recall It
In theory, marketing can seem pretty simple, but in reality, every marketer knows that underestimating the process can be a big mistake. It needs constant
The use of retail outlets to spread awareness about the product and services by the company is termed as retail marketing. Retail marketing is one
The allure of familiarity beats the monotony of the famed. We connect to content that is surrounded with local references instantly and often reacts promptly
There are two types of plans, one that was and one that becomes. Naturally, the latter is the one that comes together as a result
In the time we are living in, information is money and money is power. The same can be applied to a business; lead generation has
India is a secular state with vast regional differences and that means that the type of audience will differ from place to place. The difference
Small businesses usually become the victims of unplanned marketing strategies. They are very often charged with the harsh reality of simply keeping the lights on. Marketing
Rural marketing is known to create opportunities for innovation in product promotion and branding, this may be the result of the hardships faced by rural
Digital Marketing a new age concept has created success stories.But also raised questions in the mind of marketers.It is important to clarify the same to
Over the years, retail consulting firms have paved the path for innovation, creativity and hard work. There are various ways to promote a product and
The core of service industry depends upon the quality offerings and the satisfaction provided to the customers. Since, the marketing is a creative field, calculating
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.
