Tata Motors Limited, part of the Tata Group, is an Indian multinational automotive manufacturing corporation located in Mumbai, India. Passenger vehicles, trucks, vans, coaches, buses, luxury automobiles, sports cars, and construction equipment are all produced by the firm.
The mobile marketing campaign was designed for TATA Motors for its SFC 407 Pickup & LPT407 FE by Ascent.
Nashik was not a suitable market for them because Mahindra Bolero had taken over the market, and this campaign was a direct competitor to the Bolero Pickup.
This mobile advertising was aimed towards the SCV Mahindra pick-up market, which offers a lot of amenities and a good value at a similar price. The Tata 407 pickup truck outperforms the competition in several buyer evaluation areas. Compared to its competitors, the Tata 407 pickup truck appears to be the most excellent option.
We devised a technique in which we demonstrated the advantages of utilizing a larger vehicle, which provides a greater return on investment than a smaller vehicle, through Mobile Marketing, Marathi Voice OBD, and Missed Call Number technique.