HIL Limited, founded in 1946, is the flagship firm of the CK Birla Group. It is the world’s leading manufacturer and supplier of fiber cement roofing and provides a full range of construction services. It has risen to the top of the market by creating and promoting items that are both sustainable and relevant, as well as futuristic, high-quality, and innovative.
The HIL product catalog’s major brand is Charminar. Its extensive range of innovative and environmentally responsible products dominates the roofing business. Asbestos Cement Sheets, color-coated sheets, and eco-friendly non-asbestos sheets are among the products available under this name.
Rural markets of UP, Bihar, and Maharashtra
Ascent used mobile marketing techniques by Targeting audiences in specific regions through Vernacular Voice OBD ( Hindi, Marathi, and Telugu) and SMS.
We have also been engaging with OBDS, where the responses to our pre-recorded messages have been very excellent so far
We interacted with our rural target groups by sending SMS to increase awareness and reach to the influencers to guide the consumers to go through the specifics of the product.