Farmers frequently struggle with crops, even though they have been farming for many years and conducting various experiments due to a lack of knowledge about scientific procedures.
Semantic Technologies and Agritech Services offer advanced agricultural technology solutions and services based on real-time big data analysis, digital technology, GIS mapping, satellite/drone imagery, and weather data. Some companies provide services such as pesticides, weedicide, plant growth, agrochemicals, and so on, but no single entity currently offers the full range of their services, from sowing to harvesting. They are the first company offering farmers an integrated crop management program from sowing to harvesting. Their offering will increase Productivity (Yield), Ensure Quality and Profitability for the Farmers.
Our top-of-the-funnel marketing approach represents the awareness stage focused on activities and campaigns to create brand awareness, generate traffic and engagement, get significant video views, and reach more of the target audience. This helped us gain an understanding of the marketing landscape.
We designed the mascot communicators that we used with our creatives and engagement games.
To demonstrate the benefits of Crop Tech, we created creatives that included our mascot and idea. In addition, we provided links and a phone number that can be used to make missed calls to learn more. Vernacular content strategy was applied to display the benefits of CropTech.
Benefits were also communicated through a tailor-made engagement game to better understand the app.
Our focused efforts yielded excellent results. We received 17,010 clicks on Semantic Soyabean Call Ads and got 1.22 M impressions and 1,753 post reactions on Facebook in just one month. 1203 Calls were confirmed.