Strategic Rural Marketing Archives - Ascent Group India Strategic Digital Marketing- Strategic Rural Marketing- Strategic Marketing Consulting Thu, 16 Oct 2025 07:48:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://ascentgroupindia.com/wp-content/uploads/2022/05/imgpsh_fullsize_anim-11.jpeg Strategic Rural Marketing Archives - Ascent Group India 32 32 DHAAR –An Integrated BTL Campaign to Drive Dairy Prosperity https://ascentgroupindia.com/case-studies/integrated-btl-campaign-to-drive-dairy-prosperity/ Thu, 16 Oct 2025 07:22:34 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=48854 Introduction DHAAR is a premium cattle feed brand from the house of Skylark—one of India’s largest vertically integrated poultry producers with over 40 years of market presence. Commanding 40% share of the Indian poultry and cattle feed market, Skylark emphasizes nutritional quality, safety, and performance. DHAAR was introduced to address the evolving nutritional needs of […]

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]]> The Digital Harvest: Savannah Seeds 7301 & 7501 Campaign Across Central India https://ascentgroupindia.com/case-studies/har-ekar-le-jayda-paidawar/ Wed, 08 Oct 2025 09:16:01 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=48828 Background & Objective Har Ekar Le Jayda Paidawar” Savannah Seeds, a respected leader in the agri-input space, is widely known for its high-performing rice seed varieties and has established a strong presence across India. With a legacy built on product consistency and farmer trust, Savannah introduced two high-yielding seed variants last year — Sava 7301 […]

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]]> Munafa Mile Jayda – Is Baar Bade Sapno Ka Irada https://ascentgroupindia.com/case-studies/savannah-seeds-munafa-miley-jyada/ Tue, 07 Oct 2025 11:12:45 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=48807 Background & Objective Savannah Seeds, a leading agri-brand known for high-yield rice seeds, launched Sava 7301 and Sava 7501 last year targeting profitability-driven rice farmers.Following the success of the earlier “Har Ekar Le Jayda Paidawar” campaign, the new objective was to: Reinforce product trust and yield performance Shift focus from benefits to farmer aspirations Build […]

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]]> Digital Outreach Campaign for Shriram Bioseed 6001 https://ascentgroupindia.com/case-studies/digital-outreach-campaign-for-shriram-bioseed-6001/ Mon, 06 Oct 2025 08:16:44 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=48755 Introduction Shriram Bioseed, a leading agri-input company under DCM Shriram Ltd., offers high-performing hybrid seeds across crops like corn, bajra, paddy, and Bt cotton. One of its flagship cotton hybrids, Bioseed 6001, has shown strong on-ground results due to its high yield, short crop cycle, and pest resistance. Ahead of the main sowing season, and following […]

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]]> Farming Meets Magic: Inside IIL’s Groundbreaking ‘Torry Super Jadoo Show https://ascentgroupindia.com/case-studies/farming-meets-magic-inside-iils-groundbreaking-torry-super-jadoo-show/ Thu, 04 Sep 2025 11:53:46 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=48330 Client Profile Insecticides (India) Ltd. (IIL) is one of the country’s leading agrochemical companies, committed to empowering Indian farmers through innovative crop protection products. Their latest launch, Torry Super, is a cutting-edge herbicide powered by SPF Technology—known for quick weed control, extended residual effect, and high crop safety even without a safener. To drive awareness […]

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]]> Integrated BTL & Digital Campaign for Shriram Bioseed 6001 https://ascentgroupindia.com/case-studies/integrated-btl-digital-campaign-for-shriram-bioseed-6001/ Fri, 18 Jul 2025 12:09:29 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=48251 Introduction Shriram Bioseed, a leading agri-input company under DCM Shriram Ltd., offers high-performing hybrid seeds across crops like corn, bajra, paddy, and Bt cotton. One of its flagship cotton hybrids, Bioseed 6001, has shown strong on-ground results due to its high yield, short crop cycle, and pest resistance. Ahead of the main sowing season, and following […]

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]]> Sava 300 Rice Seed Marketing Campaign: How Integrated BTL- Digital Strategy Reached Farmers in Rural India https://ascentgroupindia.com/case-studies/integrated-btl-digital-strategy-rice-seed-marketing/ Fri, 08 Nov 2024 05:33:12 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=47387 Introduction Rice plays a central role in the diet of many Indians nationwide. It’s also a crucial source of livelihood for farmers across the country, with their success heavily reliant on the quality and yield of the seeds they use. For seed marketing companies, success is largely determined by their performance in product quality and […]

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]]> Savannah FullPage Rice Cropping Solution Case Study https://ascentgroupindia.com/case-studies/savannah-fullpage-rice-cropping-solution-case-study/ Sun, 06 Oct 2024 12:09:07 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46600 Introduction Savannah is a leading technology-based rice company dedicated to developing smart rice® with high yields and value-added traits. Its strength lies in delivering innovative products and crop management solutions to farmers, enhancing crop productivity, reducing input consumption, and minimizing risks in crop production. With a vision for sustainable rice agriculture that benefits farmers, consumers, […]

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]]> Ummeed Housing Finance: Financing Dreams of The Unbanked Citizens https://ascentgroupindia.com/case-studies/ummeed-housing-financing-dreams-of-the-unbanked-citizens/ Tue, 17 Sep 2024 06:54:16 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46892 Introduction Ummeed Housing Finance is a company focused on providing home loans to the underserved and poorly banked segments of the Indian population. Their target audience includes individuals who often struggle to access traditional banking services, such as auto-rickshaw drivers, street vendors, small traders, and skilled workers in the informal sector, without proper documentation and […]

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]]> Savannah Har Ekar Le Jayada Paidawar Digital & BTL Campaign Case Study https://ascentgroupindia.com/case-studies/savannah-har-ekar-le-jayada-paidawar-digital-btl-campaign-case-study/ Tue, 14 May 2024 08:45:29 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46139 Introduction Rice is a staple diet for a lot of Indians across the country. Its farming is also the likelihood of farmers spread across the country, which depends to a large extent on seed quality and yield. The success of a seed marketing company is dependent on its research and development initiatives. The highly competitive […]

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