Strategic Digital Marketing Archives - Ascent Group India Strategic Digital Marketing- Strategic Rural Marketing- Strategic Marketing Consulting Wed, 17 Sep 2025 13:06:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://ascentgroupindia.com/wp-content/uploads/2022/05/imgpsh_fullsize_anim-11.jpeg Strategic Digital Marketing Archives - Ascent Group India 32 32 Brand Communication Case Study: Campaign Logo for “Awkira” Brand https://ascentgroupindia.com/case-studies/brand-communication-case-study-awkira/ Sat, 05 Oct 2024 06:07:04 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=47147 Introduction PI Industries, established in 1946, is a prominent AgriSciences and Fine Chemical company in India. They focus on innovative farm solutions, having introduced granular formulations in the market, and have built strong global partnerships. As one of the largest sellers in this segment, their product range includes various categories such as fungicides, herbicides, insecticides, […]

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]]> PlanTix Mobile Kheti App Campaign Case Study: Promoting Tech Adoption By Farmers https://ascentgroupindia.com/case-studies/plantix-mobile-kheti-app-download-campaign/ Wed, 25 Sep 2024 07:37:56 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46971 Introduction Peath GmbH, a Germany-based company, has developed a mobile app that’s the world’s most downloaded app for farmers. Millions of users rely on Plantix to identify diseases and nutritional deficiencies in their crops. For the first time, they can get an accurate diagnosis. Plus, we offer detailed advice on preventing crop loss and minimizing […]

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]]> Power Of Women’s Network: Ascent’s Video Production Campaign For HUL https://ascentgroupindia.com/case-studies/power-of-womens-network-ascents-video-production-campaign-for-hul/ Sat, 21 Sep 2024 06:10:16 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46981 Introduction Hindustan Unilever Limited (HUL) is one of India’s largest fast-moving consumer goods companies, with a deep-rooted presence in both urban and rural markets. In 2000, HUL launched Project Shakti, an innovative rural distribution initiative to empower underprivileged women while expanding the company’s reach into India’s vast rural landscape. The cornerstone of this project is […]

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]]> HIL Aerocon Panel Video Marketing Campaign https://ascentgroupindia.com/case-studies/hil-aerocon-panel-video-marketing-campaign/ Tue, 14 May 2024 06:05:36 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46104 Introduction Part of the $2.9 Billion conglomerate CK Birla Group, HIL Limited offers comprehensive building material solutions. The company has 6 major brands- Charminar, Charminar Fortune, Birla Aerocon, Birla HIL, and a German flooring brand, Parador and Topline, a popular pipes and fittings brand in Eastern India. Aerocon Panels are lightweight dry-wall construction panels that […]

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]]> HIL Charminar Roofing Sheets Digital Marketing Case Study https://ascentgroupindia.com/case-studies/hil-charminar-roofing-sheets-digital-marketing-case-study/ Tue, 14 May 2024 04:56:38 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46085 Introduction HIL, a flagship company of the CK Birla Group is one of the world’s largest manufacturers of roofing solutions – Fibre Cement sheets, Asbestos Cement Sheet etc Brief HIL Limited wanted a  Facebook advertising campaign to promote their “Charminar” fiber cement roofing sheets product across multiple states in India. The campaign period was from […]

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]]> Tata Tiscon Dealer Lead Generation Campaign https://ascentgroupindia.com/case-studies/tata-tiscon-case-studies/ Fri, 05 Apr 2024 13:54:03 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44944 Introduction Tata Tiscon is a steel reinforcement bar brand from the Tata Group. The company was facing challenges like losing market due to low distribution reach and penetration, and a lack of motivation and excitement among stakeholders regarding the brand as a whole. It was realized that dealers played a critical part in promoting the […]

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]]> Gromax Tractor Ownership Campaign Case Study https://ascentgroupindia.com/case-studies/gromax-case-studies/ Fri, 05 Apr 2024 13:50:26 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44940 Introduction Tractor ownership is both a necessity and a source of pride for any rural farmer engaged in agriculture. It’s an emotional high whenever a farmer brings home a Tractor – either on hire or outright purchase. The entire family celebrates this joyful event along with the farmer. Therein lies the crux of this significant market […]

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]]> Syngenta Rural Marketing Strategy For Okra Seeds https://ascentgroupindia.com/case-studies/syngenta-case-studies/ Fri, 05 Apr 2024 13:46:53 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44934 Introduction The case study involves the agricultural biotechnology company Syngenta, which develops and markets various seed products and solutions for farmers. Syngenta approached us to develop the whole Marketing Strategy, including Brand communication and positioning for Okra Hybrid OH 51. Brief Syngenta engaged us for Brand awareness and Strategic messaging for their vegetable seed products […]

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]]> Calshakti Selfie-With-Cow Strategic Digital Marketing Case Study https://ascentgroupindia.com/case-studies/selfie-with-cow-calshakti/ Fri, 05 Apr 2024 13:44:07 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44932 Introduction Livestock is a critical component in the life and livelihood of villagers across the country. Access to the internet and media has infused renewed interest in livestock based business and earning opportunity for the villagers. The cow is treated as a member of the family and it’s well being is supremely important for a […]

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]]> Aarti Industries Marketing Strategy For Kharif Crops https://ascentgroupindia.com/case-studies/aarti-industries-kharif-marketing/ Fri, 05 Apr 2024 13:41:08 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44930 Introduction Bolstering crop yield is the focus of every farmer across the country. And herein lies the necessity of adding plant nutrients like phosphorous, effective in proper development and growth of crops.Amongst the phosphate fertilizers available in the market, the most common and widely used fertilizer is Single super Phosphate(SSP). Kharif or Monsoon crops are […]

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