Steel Archives - Ascent Group India Strategic Digital Marketing- Strategic Rural Marketing- Strategic Marketing Consulting Wed, 17 Sep 2025 13:06:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://ascentgroupindia.com/wp-content/uploads/2022/05/imgpsh_fullsize_anim-11.jpeg Steel Archives - Ascent Group India 32 32 Tata Tiscon Dealer Lead Generation Campaign https://ascentgroupindia.com/case-studies/tata-tiscon-case-studies/ Fri, 05 Apr 2024 13:54:03 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44944 Introduction Tata Tiscon is a steel reinforcement bar brand from the Tata Group. The company was facing challenges like losing market due to low distribution reach and penetration, and a lack of motivation and excitement among stakeholders regarding the brand as a whole. It was realized that dealers played a critical part in promoting the […]

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]]> JSPL Retail Branding https://ascentgroupindia.com/case-studies/jspl-retail-branding/ https://ascentgroupindia.com/case-studies/jspl-retail-branding/#respond Mon, 17 Apr 2023 07:23:53 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=32931 JSPL Retail Branding Brief Indian steel company Jindal Steel and Power Limited (JSPL) is headquartered in New Delhi. The company uses backward integration to create steel from its own captive coal and iron ore mines. It is the sole private manufacturer of rails in India and ranks third in terms of tonnage among private steel […]

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