Roofing Archives - Ascent Group India Strategic Digital Marketing- Strategic Rural Marketing- Strategic Marketing Consulting Wed, 17 Sep 2025 12:53:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://ascentgroupindia.com/wp-content/uploads/2022/05/imgpsh_fullsize_anim-11.jpeg Roofing Archives - Ascent Group India 32 32 HIL Aerocon Panel Video Marketing Campaign https://ascentgroupindia.com/case-studies/hil-aerocon-panel-video-marketing-campaign/ Tue, 14 May 2024 06:05:36 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46104 Introduction Part of the $2.9 Billion conglomerate CK Birla Group, HIL Limited offers comprehensive building material solutions. The company has 6 major brands- Charminar, Charminar Fortune, Birla Aerocon, Birla HIL, and a German flooring brand, Parador and Topline, a popular pipes and fittings brand in Eastern India. Aerocon Panels are lightweight dry-wall construction panels that […]

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]]> HIL Charminar Roofing Sheets Digital Marketing Case Study https://ascentgroupindia.com/case-studies/hil-charminar-roofing-sheets-digital-marketing-case-study/ Tue, 14 May 2024 04:56:38 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=46085 Introduction HIL, a flagship company of the CK Birla Group is one of the world’s largest manufacturers of roofing solutions – Fibre Cement sheets, Asbestos Cement Sheet etc Brief HIL Limited wanted a  Facebook advertising campaign to promote their “Charminar” fiber cement roofing sheets product across multiple states in India. The campaign period was from […]

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]]> Ankur Roofing Rural Activation in Haryana https://ascentgroupindia.com/case-studies/strategic-rural-marketing-ankur-roofing-rural-activation-in-haryana/ https://ascentgroupindia.com/case-studies/strategic-rural-marketing-ankur-roofing-rural-activation-in-haryana/#respond Fri, 13 Oct 2023 05:33:55 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=31193 Introduction Ankur, the company’s premier brand for fibre cement pipes and corrugated cement roofing sheets, is well-regarded in the marketplace for its high quality. There are 600+ dealers in the nearby states of Bihar, Gujarat, MP, Punjab, and Haryana, and more than 450 dealers in Rajasthan, where it is sold. Under the brand names Ankur […]

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]]> https://ascentgroupindia.com/case-studies/strategic-rural-marketing-ankur-roofing-rural-activation-in-haryana/feed/ 0 Digital Marketing for a Leading Roofing Brand ‘Charminar’ https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-a-leading-roofing-brand-charminar/ https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-a-leading-roofing-brand-charminar/#respond Mon, 27 Mar 2023 08:43:46 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=32315 About HIL HIL Limited is a flagship company of CK Birla Group, established in 1946. It is the world’s largest manufacturer and seller of fiber cement roofing and offers comprehensive building solutions. It has achieved its market leadership by developing and marketing sustainable and relevant products that are futuristic, high quality, and have innovation at […]

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]]> https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-a-leading-roofing-brand-charminar/feed/ 0 Digital Marketing for Charminar Birla Primer for Activating Trade https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-charminar-birla-primer-for-activating-trade/ https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-charminar-birla-primer-for-activating-trade/#respond Tue, 21 Mar 2023 10:46:27 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=31817 Digital Marketing for Charminar Birla Primer for Activating Trade Brief Charminar is the HIL product catalogue’s flagship brand. Its extensive range of innovative and environmentally conscious products dominates the roofing industry. Ascent has already worked to promote the benefits of roofing sheets. In October 2021, they released a new product called Birla HIL Primer in […]

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]]> https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-charminar-birla-primer-for-activating-trade/feed/ 0 Digital Marketing for Charminar Fortune Targeting Industries https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-charminar-fortune-targeting-industries/ https://ascentgroupindia.com/case-studies/strategic-digital-marketing-digital-marketing-for-charminar-fortune-targeting-industries/#respond Tue, 21 Mar 2023 09:21:30 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=31809 Digital Marketing for Charminar Fortune Targeting Industries Brief In the domain of fiber cement roofing, Charminar has received super brand recognition for many consecutive years. As pioneers in building products, CHARMINAR FORTUNE’s new non-asbestos sheets are a forward-thinking move towards brand extension and growth. This revolutionary product will revolutionize the market and provide the much-needed […]

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