Finance Archives - Ascent Group India

Ummeed Housing Finance: Financing Dreams of The Unbanked Citizens

Ascent — Tue, 17 Sep 2024 06:54:16 +0000

Introduction Ummeed Housing Finance is a company focused on providing home loans to the underserved and poorly banked segments of the Indian population. Their target audience includes individuals who often struggle to access traditional banking services, such as auto-rickshaw drivers, street vendors, small traders, and skilled workers in the informal sector, without proper documentation and […]

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Purple Finance Strategic Rural Marketing For Business Loans

Ascent — Mon, 01 Apr 2024 09:12:02 +0000

Introduction Businesses need capital at every stage to sustain and grow. Opting for Business loans is thus the preferred option, without having to request loan from friends, family or the local money-lender. While it’s easier for urban business units to raise capital from financial institutions, the rural businesses don’t have easy exposure to business loans […]

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TVS Credit “Samradhi ka Shubharambh” Rural Campaign

Ascent — Tue, 19 Sep 2023 11:58:35 +0000

TVS Credit “Samradhi ka Shubharambh” Rural Campaign Brief Generally, people seek loans from near and dear ones, and after repeated borrowings, people become hesitant while asking for money. Most people are unaware of availing of loans from sources other than near and dear ones. TVS Credit is committed to supporting the socio-economic development of a […]

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Aavas Home Loan Rural Campaign in Rajasthan

Ascent — Wed, 13 Sep 2023 07:13:49 +0000

Client: Aavas Financiers Product Category: Home loan Target Markets: RJ Coverage: Jaipur area Activity Days: 30 days Media Deployment: Branding with Van, Engagement Game, Leaflets, Posters, etc. About Aavas Financiers AAVAS FINANCIERS LIMITED (Formerly known as “Au HOUSING FINANCE LIMITED”) was initially incorporated as a private limited company in Jaipur, Rajasthan, under the name of […]

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NDTV Matercard Cashless Bano India Targeted to Trading Community

Ascent — Fri, 24 Mar 2023 10:00:08 +0000

NDTV Matercard Cashless Bano India Targeted to Trading Community Brief The giant media client NDTV had a requirement to manage and deliver a significant event that reached maximum people in 5 districts of Western, Central, and Northern India. This was a completely new initiative that had never been attempted in the company’s history, as it […]

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Social Media Marketing for a Cattle Feed Brand ‘Milklane’

Ascent — Wed, 15 Mar 2023 15:24:49 +0000

About Milklane MilkLane is the first industrial-scale collection and distribution platform for high-quality milk. With an idea to bring world-class quality and superior milk products to Indian homes, they started focusing on the consistent quality of milk safe from toxins and antibiotics with no adulterants and preservatives. With this idea, they have product catalogs, i.e., […]

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