Consumer Electronics Archives - Ascent Group India Strategic Digital Marketing- Strategic Rural Marketing- Strategic Marketing Consulting Wed, 17 Sep 2025 12:59:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://ascentgroupindia.com/wp-content/uploads/2022/05/imgpsh_fullsize_anim-11.jpeg Consumer Electronics Archives - Ascent Group India 32 32 Samsung Trade Activation Case Study https://ascentgroupindia.com/case-studies/samsung-case-studies/ Fri, 05 Apr 2024 13:52:41 +0000 https://ascentgroupindia.com/?post_type=case-studies&p=44937 Introduction Mobile phone sales is a highly cluttered market, with a large number of brands and models vying for attention from the consumers. In such a market the challenge is to always maintain high TOM scores, for easy brand recognition and thus, sales. Samsung Electronics, one of the leading manufacturers of mobile phones with around […]

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]]> Reliance Big Disha College Activation in Rural Gujarat and Madhya Pradesh https://ascentgroupindia.com/case-studies/strategic-rural-marketing-reliance-big-disha-college-activation-in-rural-gujarat-and-madhya-pradesh/ https://ascentgroupindia.com/case-studies/strategic-rural-marketing-reliance-big-disha-college-activation-in-rural-gujarat-and-madhya-pradesh/#respond Sun, 13 Aug 2023 06:27:54 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=32503 Brief With the mission to help the rural youth choose the right career path, Reliance Broadcast Network initiated an ambitious campaign, ‘Big Disha.’ It is a one-of-a-kind education-based rural marketing program offering critical career counseling that helps empower small-town youths to make informed career decisions based on their interest and personality. Gillette Guard partnered with […]

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]]> https://ascentgroupindia.com/case-studies/strategic-rural-marketing-reliance-big-disha-college-activation-in-rural-gujarat-and-madhya-pradesh/feed/ 0 Gionee Retail Branding https://ascentgroupindia.com/case-studies/gionee-retail-branding/ https://ascentgroupindia.com/case-studies/gionee-retail-branding/#respond Sat, 15 Apr 2023 09:34:53 +0000 http://ascentgroupindia.com/?post_type=case-studies&p=32894 Gionee Retail Branding Client: Gionee Project: Retail Branding Region: Entire Gwalior Division (M.P.) Purpose: Branding, Brand Visibility, and Retail Recall Duration: 9 months Retail Branding Retail branding and merchandising have promising growth potential as retail points are the most crucial interface between a brand and its customers. It helps shape and reshape the customer’s perception. […]

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