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Product Brief:
Innoterra (formerly known as Pioneering Ventures) is a leading company in India with a decade long experience focused on building world-class Greenfield ventures within the Agri and food supply chain.
It initiated the development of Citrus International, Desai Fruits & Vegetables, Farmlink and Milklane. Milklane on the success of their dairy business launched their cattle feed product which got hit in the market for its qualitative ingredients giving higher quantity and quality of milk to the farmers.
Objectives:
- To build brand awareness
- To familiarize brand MilkLane in the marketplace
- To increase visibility for the brand MilkLane
Role of Ascent
We got the mandate to create the identity of their Aayush cattle feed brand encompassing product packaging, marketing collaterals like brochures, leaflets, developing retail branding architecture like signage, in-shop branding, developing mass visibility like wall painting, hoarding etc. targeting their stakeholders like customers, dealers, institutions, government etc.
Creative Activities Undertaken:
Bag design
Threefold pamphlet
Poster
Wall Painting
Dealer Board
Dangler
Flanges
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