Avtec Genset Brand Activation in industrial belt

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Avtec Genset Brand Activation in industrial belt

[vc_row full_width=”stretch_row” css=”.vc_custom_1454999798092{padding-top: 150px !important;padding-bottom: 50px !important;background-image: url(https://ascentgroupindia.com/wp-content/uploads/2014/07/we-portray.jpg?id=3249) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”services-banner”][vc_column][vc_column_text]Avtec Effica Gensets – Urban Road ShowEncircle

Urban Brand Activations

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1624869607422{padding-top: 60px !important;padding-bottom: 60px !important;}” el_class=”service-content home-services simhasth-offers cases-detail-right”][vc_column][vc_column_text]Client: Avtech

Activity: Effica Road Show Presentation

Activity Duration: 27 days

Activation Medium: Van campaign


About Avtech Effica

AVTEC is one of the largest independent manufacturers of powertrain and precision-engineered products in India. It is a part of CK Birla Group – a leading global business house. With years of experience in manufacturing, AVTEC delivers competency across the entire value chain of design & manufacture of engines; transmissions and high precision components like cylinder heads, cylinder blocks, crankshafts, camshafts, cam rods and transmission gears for Automotive, Off-Highway, Defence, Agriculture and Railway industry, in areas of both proprietary products and contract manufacturing.

Avtec Effica wanted to do a marketing campaign for their Gas Gensets in the urban cities of Gurgaon, Noida, Ghaziabad & Faridabad. The suggested route by Ascent was to do a van campaign.


Challenges Faced

  • Customer Inertia – insufficient Brand Awareness
  • Unable to make the regional target audience aware of the USP of the brand
  • Faced difficulties to develop strong customer reachability, B2C Connection

Target Areas

  • Gurgaon
  • Noida
  • Ghaziabad
  • Faridabad


Marketing Objectives

  • To build brand Effica awareness and buzz around the brand
  • To familiarize brand Effica in the marketplace
  • To get visibility for the brand Effica
  • To generate leads for the product



We organized a roadshow with a customized Eicher Van in a way such that it was attractive and prompted Effica to be on a roll across the target locations. At the van, we had the Effica mounted.  The roadshow was managed by a team of professional.

During the show, Anchor had explained to the Target audience about the product, and solve their queries and  provided them with full product knowledge.


We designed an eye-ball attractive van for the brand with the product being mounted on the van. The anchor was well equipped with entire product knowledge, and thus he addressed the TG with their product queries.


Results Achieved

  • Total Leads Generated 400+
  • Hot Leads 140+
  • Gas Leads 130+
  • Diesel Leads 13



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