[vc_row][vc_column][vc_column_text]ARL, a leading roofing sheet manufacturer based in Rajasthan, strives to provide the best quality sheets at a fair price, resulting in a genuine Return on Investment offering.

 

Challenge

• Zero Presence on Social Media
• Insufficient brand awareness
• Unsatisfactory lead generation

We started social media marketing for ARL from scratch.

 

Digital Marketing Objectives

• Increasing Brand Awareness on Digital Media
• Enhancing audience reach on selected geography
• Enhancing brand popularity
• Generating new inquiries
• Enhancing online reputation

 

Target Group

Male & Female of 22 year – 55 year Age Group

 

Target Area

• Gujrat
• Haryana
• Punjab
• Rajasthan
• Madhya Pradesh
• Uttar Pradesh

 

An Integrated Approach

• Strategic Campaigns for showcasing Product USPs
• Strategic GIFs
• Strategic Special Day Post for better Audience Engagement
• Moment Marketing for Engaging Audience

 

We’d also like to illustrate some successful skills learned from a roofing sheet company, Ankur, which is a regional brand from ARL Infratech Ltd and offering a product range of cement fiber, color coated roofing sheets, as well as other roofing solutions for rural markets.

This brand also caters to a large pie of rural and semi-urban areas with its huge dealer network across 5 states i.e. Rajasthan, UP, MH, PN, HR, etc. We built this brand from the scratch and have built it to a point where it has a ton of potential, scope, and involvement from all over the world.

 

Creatives were designed in a way that used vernacular mode of communication to easily connect with people who have a good understanding of the language. Here, strategy, content, and design were crafted in a way that drove target group interaction and enticed influencers to give the brand a boost.

 

Overall the concerted efforts have been great from our team fetching phenomenal numbers within 3 months i.e. Post reach increased 136%, Post engagement increased 219%, 4000+ link clicks in 1 month, page followers increased by 88%,  enquiries more than 1000 on Facebook within 3 months, video views increased 611%, etc.

 

Results Achieved

• Page Reach increased 136%
• Page Follower Increased 88%
• Post Engagement increased: 219%
• 4000 + Link Clicks per month
• 1000 + New inquiries on Facebook within 3 months
• Video Views Increased 611%

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