Avaas Home Loan Rural Campaign in Rajasthan

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Avaas Home Loan Rural Campaign in Rajasthan


Client:Aavas Financers

Product Category:Mobile Application

Target Markets:RJ

Coverage: Jaipur area

Activity Days: 30 days


Image result for Rajasthan Map

Media Deployment:Van with branding, Engagement Game, Leaflets, Posters etc.



We design a BTL campaign which is an attempt made to reach out to the target groups in the markets of Rajasthan. This promotional campaign is for 30 days which focuses on the targeted branch location and nearby villages.


The objectives of the communication strategy “Home Loan He AasanandSabkeLiye”

•To target specified group with analytical and result-based communication campaign,  which pipelines their future activities and brings them qualitative leads

•To create high buzz and visibility of the brand

•To educate them about hassle-free documentation


About AavasFinenciers:

AVAS FINANCIERS LIMITED (Formerly known as “Au HOUSING FINANCE LIMITED”) was originally incorporated as a private limited company at Jaipur, Rajasthan, under the name of “Au Housing Finance Private Limited” on February 23, 2011.


The company got registered with National Housing Bank (a subsidiary of Reserve Bank of India) as a Housing Finance Company (HFC) and awarded the license from National Housing Bank (NHB) in August 2011.

It formally started its operations in March 2012.

Subsequently, the name of the Company was changed to “Au Housing Finance Limited” due to conversion from a private company to a public company on January 10, 2013.


In March 2017, the name of the company was changed from “Au HOUSING FINANCE LIMITED” to “AAVAS FINANCIERS LIMITED” (AAVAS) vide fresh Certificate of Incorporation (COI) dated 29th March 2017.

AAVAS is engaged in the business of providing housing loans, primarily in the un-served, unreached, and under-served market which includes the States of Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Haryana, Uttar Pradesh, Chattisgarh, and Delhi.


The Campaign:

Aavas Financier engaged us by giving a brief to target Salaried, Self-employed people like auto drivers, etc. for the Home Loan product. The USPs to be shared with TG about the products are:


  1. Easy process
  2. Less paperwork
  3. Transparency
  4. Low-interest rates
  5. Fast process for loan approval.


Content Used:


Invitation distributed among the TG before the activity start.


Poster applied in the area after the activation


Leaflets distributed for more information about the services to the TG while doing the activity

Activity Facts

Worked 30 days in RJ

Total 1 vans working

Covered 100 Villages

Shared 3000+ leads


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