Tracking your marketing campaign conversions can assist you in developing more effective marketing strategies, increasing your content marketing efficiency, or better understanding your viewers’ behavior if you want to expand your business through digital marketing.
The average website conversion rate is around 2.35%. Hence a strategy to boost your conversion rate by even a small percentage point could benefit your business.
But, how to improve your conversion rate? Every digital marketer has this question on their mind. Hence, this blog will discuss ways to improve your conversion rate in digital marketing.
What is the Conversion Rate?
Conversion is a measurable action that advances a potential customer in a significant way toward becoming a paying customer. Conversions, as used in marketing, describe the activity taken by a user in response to a call to action. It can include anything from making a purchase and becoming a customer or clicking on a button, for example – signing up for the newsletter, opening an email you have sent, filling out the forms on your websites, downloading ebooks/mobile apps, registering on the site, calling your business, etc.
The conversion rate is the percentage of site visitors who converted due to a call to action on your website. To calculate the conversion rate, you have to divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%
Conversion rate = (conversions / total visitors) * 100%
Why is Conversion Rate Important in Digital Marketing?
In your digital marketing campaigns, the conversion rate is crucial. Every time you conduct a digital campaign, you should monitor your conversion rate to observe how it affects your company’s performance.
Your conversion rate is a sign of how well your campaign is doing. If your conversion rate is high, it means that your campaign is effective in converting leads. A low conversion rate indicates that your campaign could use some tweaking.
Ways to Improve Your Conversion Rate in Digital Marketing
Your site’s conversion rate will typically increase as more people convert. You want as many conversions as likely from your marketing campaigns since it moves your target audience closer to becoming your customer. However, if you are not getting the conversions you want and are willing to improve the conversion, here are the ways to improve your conversion rate in digital marketing:
Create a Conversion Rate Optimization Planner
Conversion rate optimization can appear challenging to implement at first. But by implementing a CRO planner as one of the ways to improve your conversion rate, you can examine your conversion rate and create a plan for improving it.
When creating a successful CRO planner, your business must know what brings people to your website, stops them from converting, and pushes them to convert. After collecting all this data, you should create a detailed CRO planner that will guide you throughout the goal of improving CRO.
Test Your Landing Pages
Were you testing your website and landing pages?
Too many businesses build landing pages and then ignore them. You can determine which version of a landing page generates more clicks, higher conversions, and a lower bounce rate by performing landing page A/B testing.
But why A/B testing?
A/B testing landing pages is primarily done for conversion rates. If you do not see enough conversions, you might want to try something different with your messaging, call to action, or visuals. Additionally, with A/B testing, you can keep improving your landing pages through several tests.
When doing a test, concentrate on implementing just one change at a time. You cannot tell which changes had a favorable effect on your site if you make too many at once. You can test the page’s call-to-action copy, call-to-action position, visuals, header font, background and color combination, etc.
Nobody desires to lose to the competition. Because of this, A/B testing your landing pages is crucial.
When it comes to business, our environment is quite competitive. No matter how unique the products and services are, everyone faces competition. When you A/B test your landing pages, you may gain an advantage over your competitors.
HubSpot mentions the best A/B testing tools to help you test your landing pages.
Use Call to Action (CTA) on Your Website
An instruction given to a website user to persuade them to take some action is known as a call to action (CTA). The words “contact us,” “call us now,” “click to read more,” ‘download for free,” “find out more,” or “subscribe to our newsletter” are examples of calls to action.
Suppose a visitor lands on your website, becomes interested in the services or products you offer, and wants to know more about the service from you but can’t find out how to reach you easily. You risk losing that lead if you don’t give them directions. CTAs help you direct those leads to the appropriate area of your page.
Call to Action are simple and effective ways to generate conversions. You can use specific CTAs to convert visitors into leads. For example, you can place a CTA on a landing page that encourages visitors to leave details such as their name and email. It’s an effective way to get the information you can use to build relationships with visitors and nurture leads.
Shorten Forms on the Website
Websites frequently use a contact form to prioritize leads. It is simple to see the relevant information that has been filled out and decide whether it is necessary to get in touch with the person. Or perhaps whether you ought to get in touch with them at all. This is a terrific option if you need to contact many individuals for your website but don’t have much time. However, are you requesting too much information?
Consider an online form with ten fields asking for the visitor’s home address, annual income, and other details. They are significantly more likely to give up early or not even attempt to complete the form.
Making things as user-friendly and simple as possible for people should be preferable can be achieved by using shorter forms. Ask for only the information you need. You may earn your audience’s trust by making your forms shorter. Additionally, because it takes less time to finish, consumers are more inclined to do so.
Include Social Proof
It’s not simple to increase web conversion. It would be best if you put a lot of effort into improving your conversion rate because several elements are at play. Building social proof on your website is one method to achieve this.
Building social proof is an important marketing tactic that any marketer should consider for their marketing objectives. This marketing strategy aids in influencing your target market and raising your website’s conversion rate.
Given that 89% of consumers check online reviews before making a purchase. By adding social proof, you can reassure website visitors that your goods and services are worthwhile investments and that putting their trust in you won’t put them at risk.
Add Live Chat Feature
Real-time response is what customers look for. Adding live chat will help prospects when they land your website and can act as the best sales tool and one of the effective ways to improve your conversion rate . It makes sense that live chat boosts website conversion rates as the average website conversion rate is 2.35% across all industries, but it varies from website to website.
Adding live chat to your website can enhance the customer support experience for your customers. It’s easiest to bump your website conversions in real-time without split testing. It allows you to reach those people in the proper context and at the right moment. You can start by sending personalized triggers like conveying core features, services, or product pricing, welcoming visitors at the right time, and encouraging them to spend more time on the website, which means more chances to convert.
You should launch chat immediately if your website has a conversion rate below 2%. Additionally, you can make live chats smarter with chatbots.
Optimize for Mobile
Mobile optimization is the practice of adjusting the content of your website to make it more user-friendly for those using mobile devices to view it. Website mobile optimization is no longer an optional step and one of the ways to improve your conversion rate. In the modern world, it is undeniably the primary consideration. Around 1.53% is the average conversion rate for mobile devices.
Mobile optimization has become more crucial since Google changed to a mobile-first indexing strategy. Your Google results may be affected if you don’t optimize for mobile, which could lower conversions.
Always keep the visitors to your website using mobile devices in mind. Then and only then will you be able to understand their problems and improve their user experience on your website. Use testing tools to see if your website is mobile-friendly. You might need to work on compressing images, increasing fonts on mobile, or improving page speed.
Add Pop-Up to Your Site
There are many solutions available to assist businesses in improving their website conversion rates. The popup is one of these options.
There will always be people who do not complete your desired activity, no matter how excellent your offer/service/product is or how well it converts consumers to visit the website. The popup can therefore be deliberately employed to raise the likelihood that someone will complete an activity, whether initially planned or with less friction.
According to stats shared by Campaign Monitor, the average conversion rate from popups is 3.09%. You can use different popups, including exit, click, timed, and scroll. Also, make sure to make it easy to close popups.
Using the appropriate technology and strategies will make it easier to increase conversion rates. To completely comprehend what will persuade users to take the last step toward conversion, have faith in the facts and show empathy for the user. It’s challenging to provide a one-size-fits-all approach to getting the best conversion rates because what works for one website, audience, or niche might not work for another. Therefore never forget that testing is the key to creating a website that converts well.
Let us know your thoughts on the ways to improve your conversion rate in the comment section.